Marketing is a Lot Like Dating
Marketing is a lot like dating – it’s the little things that you do or don’t do that will make a difference whether you get a date or client.
For example on the blogpshere we may be sharing our expertise and experiences, some may read it, some may resonate with it or not. Do you keep sharing anyway whether someone makes a comment or not? Or do you stop because someone perhaps disagreed with you?
If you hit and miss your marketing, your prospective clients may just reject you, as they may think you really don’t care. Here’s an example:
Have you ever gone out with someone, they said they will call you for another date and they don’t? (we usually get upset or angry about them not calling? Let’s be real about this.) I am sure we all have had this happen to us.
What did we think of this person, when they didn’t do what they said, they would do? This is just one notch of lost credibility. Every time you do this – you’ll become known as the no-show. You won’t have the trust of your clients or prospective dates.
Have you tried to pick someone up in a bar? Either you ended up with a one-night stand or your prospect wasn’t ready to buy. Do you drop them like a hot potato (and label them something #&$”) or do you keep in touch with them?
In my experience in talking with people this happens a lot. I have even been guilty of this too. Not doing my marketing on a consistent basis. Even if you set aside one day a week just to do your marketing.
Here’s a Case Study:
A Client of mine wanted to get one of his products that he was very proud of to have more exposure and sell more.
He hadn’t done any marketing of his product for about three years. The people that did buy from him – he didn’t keep a database of these buyers. He didn’t create ways to keep in touch with his customers.
Solution:
Together we sat down and wrote out some ways in which we could reach out to his old customers and get new distributors. Here are a few of the things we were going to do:
- A list was made of all this past customers - to call them ask how they are enjoying the product and update the list with their mailing address and e-mail.
- Create a newsletter to mail out monthly
- Ask for referrals and new sales from his past clients
- Do a postal mail drop of his brochures in his neighborhood
- Post the product in wholesale lists - to seek distributors
- Update his website to reflect a new pricing and packages
- And few other things…
After a strategy session, he decided that it was too much work and didn’t really want to spend the time or the money on this project. A few months go by and he asks me, “I am getting inquiries from gift ” I stores – could I help him?
We had posted his product under wholesales lists, placed ads in free services/products listings, we did a co-op direct mail campaign to Activity Coordinators for long term care homes.
Benefits:
By doing sitting down and going through all the opportunities and placing them into a time-line of what could be done with what he had, he could be making alot more sales.
Results:
He got 2 companies asking to sell his products in their gift stores online. And he sold 5 of his products in a small direct mail campaign (these 5 sales actually paid for his direct mail campaign)
Now, if he was only will to keep marketing and responding to the inquiries he would be selling a lot more.
By giving yourself this one day a week is the only way you will be able to meet new people, attract clients who want to buy your products or services you’ll make profits.
In the Marketing Circle you too could discover strategies, ideas to implement to help you grow your sales and marketing efforts.
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